Tenga launched in 2005. With products being sold in 69 countries around the world and over 90 million units shipped, TENGA is the leading manufacturer of sexual wellness products globally.
Mastumoto had decided; sexuality was a healthy, normal need for a human being, and if there were no products on the market for the average person, I was going to be the one to make it. “I’m going to make a safe, hygienic, functional product, with aesthetic designs that stands up to the quality of mainstream products, that makes people more positive and happier.”
Tenga has been breaking past the stigma of masturbation. That said, for good product design, the most important thing is the thought and feeling; the soul you put into them. I wanted people not to feel embarrassed about their natural sexual needs, to make sexuality more positive, and for a product to help people feel that way. It was the culmination of these thoughts that led to this design, not the design leading the way.
The vision, “To bring sexuality to the forefront, for everyone to enjoy”, was formed on the foundation that everyone deserves the right to enjoy their life, their way; without hurting or getting in the way of other people’s right to enjoy theirs – one of our core beliefs is compassion. We will continue to hold dear everyone’s right to enjoy their own sexuality, their own freedom, and their own life.
It’s the thought I put behind our brand message “Love, Freedom and TENGA”. We’ll continue to build a world where we can all live free, with love.
